Digital marketing is an ever-evolving field that has been gaining tremendous momentum in recent years. With the rise of the internet and social media platforms, digital marketing has become an essential part of any business's marketing strategy. However, with so many different platforms and tactics available, it can be challenging to know where to start. In this article, we will provide a comprehensive guide to free online digital marketing courses that can help you get started in this exciting field.
Google Digital Garage:
Google Digital Garage is a free online course that covers various topics such as search engine optimization (SEO), social media, email marketing, and more. This course is designed for beginners, and it includes 26 modules that you can complete at your own pace. The course also provides a certificate upon completion, which can be added to your LinkedIn profile or resume. The topics covered in this course include:
Fundamentals of digital marketing
Building your online presence
Search engine optimization
Search engine marketing
Display advertising
Email marketing
Social media marketing
Video marketing
Analytics
HubSpot Academy:
HubSpot Academy is another popular free online course that covers various topics related to digital marketing. This course is designed for marketers of all levels, from beginners to advanced marketers. The course includes video tutorials, quizzes, and certifications. The topics covered in this course include:
Inbound Marketing
Content marketing
Email marketing
Social media marketing
Search engine optimization
Analytics
Facebook Blueprint:
Facebook Blueprint is a free online course that covers topics related to advertising on Facebook and Instagram. This course is designed for businesses that want to advertise on these platforms, and it includes various modules that cover topics such as:
Introduction to Facebook advertising
Creating Facebook ads
Targeting your audience
Ad formats
Instagram advertising
Analytics and reporting
Moz Academy:
Moz Academy is a free online course that covers various topics related to SEO. This course is designed for beginners and advanced SEO marketers. The course includes video tutorials, quizzes, and certifications. The topics covered in this course include:
Introduction to SEO
Keyword research
On-page optimization
Link building
Local SEO
Analytics
SEMrush Academy:
SEMrush Academy is a free online course that covers various topics related to digital marketing. This course is designed for beginners and advanced marketers. The course includes video tutorials, quizzes, and certifications. The topics covered in this course include:
SEO fundamentals
PPC fundamentals
Content marketing
Social media marketing
Affiliate marketing
Analytics
LinkedIn Learning:
LinkedIn Learning is a subscription-based online course platform that covers various topics related to digital marketing. However, LinkedIn Learning offers a free trial period that allows you to access their courses for free. The platform includes various courses related to digital marketing, such as:
Digital marketing foundations
Google Analytics essential training
Content marketing foundations
Social media marketing foundations
SEO foundations
Conclusion:
Digital marketing is an essential part of any business's marketing strategy. With the rise of the internet and social media platforms, digital marketing has become even more critical. However, with so many different platforms and tactics available, it can be challenging to know where to start. Free online digital marketing courses are an excellent way to get started in this exciting field. In this article, we have provided a comprehensive guide to some of the best free online digital marketing courses available. These courses cover various topics related to digital marketing, such as SEO, social media, email marketing, and more. By taking these courses, you can gain the skills and knowledge you need to become a successful digital marketer.
